Body composition monitoring is not only for professional athletes or fitness enthusiasts; it is a general health concept that benefits every family member, ranging from children, parents to the elderly.

In 2019, with the campaign theme “TANITA Supports Your Family’s Health ( TANITA「磅」住你一家 ) ”, TANITA actively promotes the importance of monitoring body composition within family. We are glad to announce, 2016 Rio Olympic Games Women's Marathon – Hong Kong Representative Christy Yiu Kit-ching, and her spouse who is also marathon record-holder, Ka-ho Chan as our brand ambassadors for Hong Kong region.

The professional, strive for excellence characters of two brand ambassadors resemble TANITA’s core brand essence as a global market leader in BIA technology and precision scales. While striving hard to break their own personal running record, the marathon couple also have a caring and supportive family together with their new-born baby girl, which closely matches with our current campaign theme. We look forward to further extend and enrich TANITA’s brand value as “Every family’s health guard” through upcoming marketing activities.